Because your cat can smell BS from three rooms away. We make food they actually want to eat, with ingredients you can actually pronounce.
Here's the thing about cats: they don't lie.
They’ll sniff. They’ll stare. They’ll take one bite and walk away like you’ve personally offended their ancestors.
So we stopped guessing what cats want and started watching what they actually do.
The head nudges. The tail flicks. The ‘I’ll starve before I eat this’ look.
No PhD required. Every ingredient is listed like we’re explaining it to a human, not hiding behind fancy jargon. If it’s in the pouch, it’s on the label. Period.
We don’t ask focus groups what cats want. We ask cats. Our recipes are built on real behavior, what they sniff, lick, and actually finish. Not what looks good on Instagram.
Your cat’s everyday meal shouldn’t just fill their bowl, it should do something. Shinier coat? Better hydration? Healthier gums? Yes, we went there. Because functional food shouldn’t be a vet prescription.
No ‘animal derivatives’ (what even is that?). No fillers like corn that cats can’t digest. No gimmicks. Just real food that does real things. The end.
We don’t just talk clean, we’re certified clean. Every pouch is made in India, FSSAI-approved, and AAFCO-compliant. Because trust isn’t built on vibes alone.
