Not Because We Had A"Lightbulb Moment"
Functional food was already changing how humans eat. Protein bars that build muscle. Snacks that support gut health. Drinks that boost immunity.
But cats? Still stuck with either “cheap and cheerful” or “expensive and vague.”
Functional food was already changing how humans eat. Protein bars that build muscle. Snacks that support gut health. Drinks that boost immunity.
But cats? Still stuck with either “cheap and cheerful” or “expensive and vague.”
Here's the thing: cats don't care about your mission statement. They care about taste, texture, and whether something feels right to their instincts. So we stopped thinking like founders and started thinking like cats.
The tail flicks when something smells off
The head nudges when they approve
The half-empty bowls when we got it wrong
The clean plates when we got it right
